Eros International is to enter new international territories with the releases of Ra.One in Taiwan and Endhiran in South Korea.
Enthiran, which is already the highest grossing Tamil film in a number of international territories, will be released across 50 South Korean screens in Tamil with Korean subtitles in September 2011. Last year, Enthiran’s opening weekend broke all Indian box office records for any film. In 2010, the three language versions of the film (Tamil, Telugu and Hindi), directed by S. Shankar, earned US$20.6m over the opening weekend. During its theatrical release it earned overseas box office receipts of US$13.2m.
Kumar Ahuja, senior vice president business development, Eros International said: “We are delighted that we have this opportunity to access the lucrative Taiwanese and South Korean markets. Ra.One will be the first Indian movie to be released on such a scale in Taiwan and combined with Enthiran’s release in South Korea we believe that there is significant potential for further Hindi and Tamil blockbusters to be released in both countries. With our rich catalogue of over 2,100 films and a strong future release slate these releases are another step in our global expansion plans as we endeavour to take Indian cinema to new markets.”
Now get Exclusive Rajinikanth's RANA Updates @ www.ranathefilm.tk